Consumer packaged goods companies are responding to e-commerce and consumer trends by developing packaging that's environmentally friendly and compact. DowDuPont recently developed a more durable bottle cap and neck for laundry detergent that requires less protection during shipment.
Personalized packaging allows brands to connect closely with consumers, writes Maddy White. PepsiCo's 3D cans for the film "Black Panther" and Coca-Cola's "Share a Coke" campaign exemplify the opportunities made possible by rapidly developing technologies in the personalization space, White notes.
Plastics are safe in food packaging and offer many benefits, contrary to a Washington Post essay by Paul Thacker, writes Steve Russell of the American Chemistry Council. The piece "stoked unfounded alarm about plastic food packaging -- materials that reliably do their job of providing safety and performance benefits for consumers around the world," Russell writes
E-commerce is driving a major packaging industry shift in which materials must be efficient to ship yet attractive enough for retail displays, says Jonathan Quinn, Nova Chemicals' market development manager. "The challenge is how do you do one without sacrificing the other," says Quinn.
Dow Chemical has awarded Procter & Gamble a 2018 Award for Packaging Innovation for its Air Assist technology. The liquid packaging design uses 50% less plastic than a rigid bottle
This week on the Inside the Box Podcast we talk with Kaylor Hildenbrand about consumer research and it’s role in packaging.
B&G Foods' Green Giant brand has partnered with St. Jude Children's Research Hospital to feature artwork from two of its patients on limited-edition packaging this fall, in addition to providing the hospital with a $350,000 gift. "It was important for us to release this timed to September and Childhood Cancer Awareness Month to bring awareness of the important work being done by St. Jude to help children and families," said Green Giant's Jordan Greenberg.
Ardagh Group has invested in new machinery that will allow the firm to produce glass jars and bottles faster than ever before. The Pennsylvania-based glass production machinery can make quick changes between packaging types, allowing for 30% less lead time when rolling out new products.
As customers grow more likely to screen out products with ingredients they don't want, packaged foods companies can stay ahead of the trend by speeding up transitions toward healthier formats, Hank Cardello writes. Millennials are less brand-loyal than older consumers, making it even more important for companies to innovate with new products, he notes.
Perdue Farms has redesigned its packaging to feature a blue cartoon chicken named Pearl in tribute to the wife of founder Arthur Perdue. The design also features a cartoon farmhouse and large type that emphasizes the brand's antibiotic-free, cage-free poultry with a green freshness-guaranteed sticker.
Beverage brand ax water is planning a new promotional calendar following a recent packaging update. The company aims to work with influencers to spread the word about its aronia berry-infused water line.